Pioneer Foods Intl: Pan-Africa Growth Strategy

This major pan-African food giant, Pioneer Foods (recently bought by hashtag#Pepsico) wanted to change from a trading ethos into a demand driven brand player. After facilitating a 3 day strategy hashtag#workshop I worked with the senior team to prioritise specific hashtag#markets, giving practical tools to implement the strategy and hashtag#frameworks for best hashtag#ROI decision making. The result? Have a quick listen to how it helped them. hashtag#brandpositioning hashtag#brandingstrategy hashtag#marketstrategy